Anastasia Beverly Hills

Anastasia Beverly Hills is an American colour cosmetics brand founded by Anastasia Soare, who built her reputation on eyebrow shaping in a Beverly Hills salon before the products followed. The line is most associated with brow pencils, pomades and gels, and with eyeshadow palettes.

The brand is often cited in discussions of the “brow-first” approach to makeup, where the brows are mapped and filled to frame the face before the other steps. That technique is usually done with a fine angled brush and a product close to the natural hair colour.

From a skin point of view, the relevant cautions are generic rather than brand-specific. Long-wear brow and eye products can be harder to remove, so use a gentle cleanser or a dedicated eye makeup remover instead of scrubbing the thin skin around the eyes. If your skin is sensitive or reactive, check the INCI list for fragrance and dyes and patch test before wearing a new product.