Ashiness
Ashiness is what dryness looks like once the outermost cells have begun to lift at the edges rather than shed cleanly. Air gets in between them, and every air gap is a boundary that turns light back before it has reached the pigment underneath. Less of the skin's own colour makes it out, so the surface reads pale, dusty, grey.
That is why it is most conspicuous on deeper skin tones. The mechanism is identical on every skin — light skin that dries out goes flat and papery too — but the more colour there is to mask, the greater the contrast when something masks it. It is also why it shows first on shins, elbows and knuckles, where the surface layer is thick and sebum is scarce.
The instant fix really is instant. An emollient or an oil fills the air gaps with something whose refractive index is far closer to keratin's, the light goes in instead of bouncing, and the colour is back in seconds. It also lasts precisely as long as the film does, which is the honest limit of it: this is a repair to how skin looks, not to why the surface lifted.
The slower answer is the ordinary one. Gentler washing, warm rather than hot water, a humectant under something that seals it, and a few weeks. If the skin is scaly, cracked, itchy or simply not responding, that is worth a clinician rather than a stronger cream.